Flipkart vs Amazon India Data: Price & Assortment Study
Flipkart vs Amazon India Data: A Comparative Price and Assortment Study Executive Summary Brands that sell across both of India's largest marketplaces tend to assume the two platforms are broadly interchangeable — the same catalogue, roughly the same prices, the same customers reached twice. The data does not support that assumption. This study compares Flipkart vs Amazon India data across a matched SKU panel and finds that the two platforms diverge in ways that matter for pricing, assortment, and channel strategy — and that a brand managing them as a single channel is leaving decisions on the table. Three findings frame the report: 1. The same SKU is frequently priced differently across the two platforms , and — more importantly — the effective price diverges more than the listed price, because the two platforms' offer structures differ. 2. Assortment overlap is incomplete. A meaningful share of SKUs available on one platform is absent from the other, and the gaps are not ...
