Flipkart Plus Pricing Data: Price Gap Study Across SKUs
Flipkart Plus Pricing Data: A Research Study of Price Gaps Across Top SKUs Executive Summary Most competitive pricing programmes on Flipkart track a single number per SKU. That number is the standard listed price — the one a non-member sees on the product page. It is increasingly the wrong number to be tracking. This study examines Flipkart Plus pricing data — the parallel price tier shown to Flipkart Plus members — across a monitored panel of high-velocity SKUs, and finds that the two price tiers do not move together. In several categories, the standard price stays close to flat while the Plus price is discounted repeatedly. A brand benchmarking only the standard price sees a stable competitor. The member sees a competitor who has cut prices four times in a month. The headline finding: on the categories studied, roughly two-thirds of monitored SKUs showed a measurable Plus-tier price gap, and in the most competitive category that gap widened over the observation window while th...
