Private Label Product Data Report 2026: Own Brands
Private Label Product Data Report 2026: Marketplace Own-Brand Expansion Executive Summary Marketplace own-brands have quietly become one of the biggest competitive threats national brands face. Amazon Basics, Flipkart SmartBuy, Myntra's in-house labels, and dozens of platform-owned ranges now sit on the same shelf as the brands that built the category — often cheaper, often better placed, and backed by the marketplace's own search algorithm. This report from Product Data Scrape uses large-scale Private Label Product Data to measure how far own-brands have expanded, where they undercut national brands, and how much shelf they now command in 2026. The figures below are representative benchmarks drawn from Product Data Scrape's managed monitoring across major marketplaces. They are designed to help brand, category, and strategy teams understand private-label pressure — not to replace a scoped audit of a specific catalog. Why Private Labels Are Growing So Fast Marketplaces h...
